It's possible to use the designated spaces within a game to serve programmatic ads. This way, advertisers can reach their target audience in a less intrusive way.
The videogame industry is constantly growing. In fact, according to the Spanish Videogame Associaton, this market reached record numbers in 2018, with a growth of 12,6% and a 1.530€ million profit.
Globally, there are more than 2,5 billion gamers worldwide (Techjury). And, despite the common belief, these have very different profiles. Following an article by Business of Apps, almost half of the gamers are women, and 70% of the total are 18 and older (being 34 the average age). On the other hand, their interests also differ: 56% likes to draw or sing, 32% plays an instrument and 59% is socially engaged. Also, an important fact is that heavy gamers -who play 10 hours or more weekly- spend 6 times more on media and entertainment than non-gamers.