Segmentation criteria

Segmentation criteria are specific characteristics that help us identify groups that share some similarities. These criteria are varied, from geographical location to users' interests, and are used to segment ad campaigns and reach our target audience.

RTBMind offers the following segmentation criteria:

  • Interests/Categories
  • Geographical Information
  • Language
  • Browser
  • Time
  • Type of Device
  • Operator
  • Operating System
  • Brand and Type of Device
  • Site